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Big Ideas: The Business Book

Buy Big Ideas: The Business Book from BooksDirect
Published: January 2014
For Ages: Adult
Sale Price:
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Published: 29-Jan-2014
Format: Hardback, 352 pages, 240x200mm
ISBN: 9781409341260
Stock Code: 9341260
Product Description

An innovative and accessible guide to business, management and commerce

Learning about business can be daunting, but The Business Book makes it easier than ever by giving you all the big ideas simply explained. Simple explanations and stylish infographics open up the business world to even the complete novice. 

The Business Book is the perfect primer to key theories of business and management, covering inspirational business ideas, business strategy and alternative business models. 100 key quotations introduce you to the work of great commercial thinkers, leaders and gurus from Henry Ford to Steve Jobs and to topics spanning from start-ups to ethics. 

Whether you are a would-be entrepreneur or just have an interest in business, The Business Book is an all-in-one guide to business management, theory and strategy.

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