• 0
  • Items

Ph: 02 9457 1100

This is Marketing: You Can't Be Seen Until You Learn To See

Buy This is Marketing: You Can't Be Seen Until You Learn To See from BooksDirect
Paperback
Published: November 2018
For Ages:
Sale Price:
$35.00
Temporarily out of stock Temporarily out of stock
Quantity: Login to Purchase
Author: Seth Godin
BIC Subject: Sales & marketing management
Published By: Penguin
 
Published: 19-Nov-2018
Format: Paperback, 267 pages, 232x152mm
ISBN: 9780241370148
Stock Code: 1370148
Product Description
 
Over the past quarter century, Seth Godin has taught and inspired millions of entrepreneurs, marketers, leaders, and fans from all walks of life, via his blog, online courses, lectures, and bestselling books. He is the inventor of countless ideas and phrases that have made their way into mainstream business language, from Permission Marketing to Purple Cow to Tribes to The Dip.

Now, for the first time, Godin offers the core of his marketing wisdom in one accessible, timeless package. At the heart of his approach is a big idea- Great marketers don't use consumers to solve their company's problem; they use marketing to solve other people's problems. They don't just make noise; they make the world better. Truly powerful marketing is grounded in empathy, generosity, and emotional labour.

This book teaches you how to identify your smallest viable audience; draw on the right signals and signs to position your offering; build trust and permission with your target market; speak to the narratives your audience tells themselves about status, affiliation, and dominance; spot opportunities to create and release tension; and give people the tools to achieve their goals.

It's time for marketers to stop lying, spamming, and feeling guilty about their work. It's time to stop confusing social media metrics with true connections. It's time to stop wasting money on stolen attention that won't pay off in the long run. This is Marketingoffers a better approach that will still apply for decades to come, no matter how the tactics of marketing continue to evolve.Over the past quarter century, Seth Godin has taught and inspired millions of entrepreneurs, marketers, leaders, and fans from all walks of life, via his blog, online courses, lectures, and bestselling books. He is the inventor of countless ideas and phrases that have made their way into mainstream business language, from Permission Marketing to Purple Cow to Tribes to The Dip.
 
Other Items That May Interest You...
 

NEW RELEASES

Australia's Biggest School Library Specialist