CEO and founder of Spartan, Joe De Sena reveals his 10 rules for building true resilience in individuals, parents, families, and maybe even the world. When adults do the work to build capable, tenacious, confident minds, their kids and families benefit in kind. Based on his work with millions of Spartan athletes, in his role as a warrior-style CEO, and as a father of four, Joe De Sena's 10 Rules for Resilience: Mental Toughness for Families is a straightforward guide to prioritizing tough stuff. Joe's ten rules are simple, but not easy.